If you are reading this article, then you probably want to know how to use digital marketing to promote your business, and acquire new customers.
For many, Digital Marketing means being present on social networks and promoting business with advertisements.
But in reality, there are many disciplines within digital marketing, and real success comes when you manage to use them together in the right way.
And in this article, I will show you the 7 key skills you need to promote your business.
1 | Customer Journey
The first skill that must be mastered in Digital Marketing is Digital Strategy.
Before starting marketing, we must first know the prospect and understand him, in order to know how to create a specific message to convince him to buy our product or service.
The Customer persona, Sales Funnel, Customer Journey, Market Research and the Offer Strategy are among the most essential techniques to master before starting the work of Digital Marketing.
2 | Sales Funnel
Once we have created our digital strategy, the first thing we must do is go directly to content marketing.
Because we cannot use social networks without creating content, nor can we promote our website in search engines without there being no articles or pages.
And that’s why content Marketing is our first step, but we need to understand a few principles before creating content such as content strategy, content types, blogging & Copywriting…
3 | Customer Persona
Our third discipline is Search Marketing, or SEO or Search Engine Optimization.
Unlike ads on Google, this part focuses on the organic part. That is how to appear in search engines without paying advertising costs.
To improve your ranking on search engines, there is not a single search marketing technique, but rather 4 complementary techniques, which must be mastered all of them.
Technical SEO, On Page SEO, Off Page SEO & Local SEO
4 | Market Research
Social Media Marketing is probably the most popular subject in Digital Marketing, besides there are a lot of people who confuse them, for them Social media is Digital Marketing.
Social networks offer a huge opportunity for businesses to be able to connect with their audiences.
The 4 major social networks are Facebook, Linkedin, Instagram & Twitter.
And because each platform requires a lot of resources, the question is rather in which platform should we focus, in order to have the best return on investment.
5 | Offer Strategy
Since the coronavirus, the number of online transactions has increased sharply, and we have seen a total change in consumer behavior.
Now, everyone is used to entering websites, consulting the products that exist and then placing an order or going to checkout.
Websites that only serve as a showcase to talk about the company and show the list of products are no longer attractive to this new type of consumer.
This is why it is more interesting and above all more efficient to make your website a virtual store.
But for the management of your store, some skills will be essential, such as sales, management of the store or email copywriting.
Digital Strategy, Content Marketing, Search Marketing, Social Marketing, Ecommerce, Paid Advertising & Email Marketing, are the 7 essential disciplines in digital marketing, to improve the visibility of your business, generate more leads, acquire more customers, and retain your existing clients.
If you want to go deeper and have more details on each of these disciplines, then click on the links that correspond to each of these specialties.