course overview

Launching a new product can be a daunting task, but with the Product Launch Playbook as your guide, you’ll go from 0 to a fully fleshed-out product launch designed to generate new leads and sales.

This Playbook is packed full of resources to help you nail down your overarching story, plan your launch sequence, and create all your launch deliverables.

what you'll learn

  • Take advantage of narrative frameworks to help you craft a story that resonates with your customers
  • Plan out your product launch timeline and customer journey so you know exactly how your customers will navigate through your launch sequence
  • Create all the deliverables you need to orchestrate a successful product launch