course overview

This Playbook is not a research exercise. It won’t give you pages of reports you’ll never use.

Instead, it’ll help you create a funnel based on actual data and the real purchasing behavior of your ideal customers. In this training, you’ll gain an arsenal of tools to learn more about your market, create ads that align with your customers’ needs, and set you apart from your competition.

what you'll learn

  • Gain a step by step process to learn about your market from a variety of perspectives including, keywords, customer insights, competitor analysis, and more.